1Nkwede Maria-Friday C.&2Aniuga Chukwuma
1Department of Marketing, Ebonyi State University, Abakaliki, Nigeria
2Department of Marketing, Michael Okpara University of Agriculture, Umudike, Abia State, Nigeria.
Corresponding Author’s E-mail: maria.nkwede@ebsu.edu.ng
Abstract
Artificial intelligence with its fifth industrial revolution is fast griping the African continent. The emergence and adoption of artificial intelligence applications and systems is fast becoming a normal trend in emerging markets landscape across Africa. This paper is borne out of the need to identify challenges that professional grapple with in their quest to surmount the challenges posed by the realities of artificial intelligence applications in Africa. The study adopted the thematic style in presenting the challenges as well as the prospects of artificial intelligence applications for the accounting professional in emerging market. Some of the challenges of artificial intelligence application identified in this study include: complex algorithms, reduced investment, and software failure, lack of political will and limitations amongst others. On the other hand, opportunities of artificial intelligence in emerging market include transportation automation, technological cyborgs and robotic companions amongst others. From the findings, accounting professional are advised to strive harder in order to beat competition by delivering quality services to her clients through harnessing opportunities for rebranding, reengineering and radically improving the business and investment decisions which is the ultimate purpose of the profession. More so, they are encouraged to develop a novel set of proficiency revolving around data in the profession
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