Digital Media and Job Creation in Nigeria: A Critical Discourse

1Ali, John Ogayi, 2Aligwe Augustine Ezeora, 3Nwiphuru Christopher Ogodo  

1Department of Mass Communication, Federal Polytechnic, Ado-Ekiti, EkitiState, Nigeria.

            2Department of Liberal Studies, Federal Polytechnic, Ado-Ekiti, Ekiti State, Nigeria

            3Department of Mass Communication, Federal Polytechnic, Ado-Ekiti, Ekiti State,            Nigeria

Corresponding Author’s E-mail: ajohn6253@gmail.com

Abstract

This study examined digital media and mass communication. The specific objectives are to exploring types of digital media it implication on mass communication and to identify the power of Digital media on mass Communication. Digital technology has made impact on how we consume media. It has provided new ways of communications with others. This study adopted qualitative research design. The field of qualitative research is characterized by the use of many different theoretical perspectives. The findings revealed that digital media has both positive and negative impacts on Mass communication, yet one should realize its importance in the present world. After the internet creation, it resulted in the development of social media. The draw to social media and the internet caused networks to change their methods of promotion and engagement with the audiences. While networks still have multiple channels and radio stations, they needed to ensure that they were current and important aspect in today’s society. It has provided new ways of communications with others. Whether through blogs, social media, photo sharing, video sharing, communication has become more broad and effective through digital technology. The Internet has provided the foundation for the expansion of digital technology. Mass media has changed and been able to offer more information to more people through the Internet. It is recommended that digital media usage in mass communication activities should be improved. The businesses should devise ways to use the platforms beyond their present contacts base.

REFERENCES

Abdulkabir, O. S. (2017). Fundamentals of mass communication. Port Harcourt: M & J     Grand Orbit Communications Ltd.

Adams, D. (2016). Journalism, citizens and blogging. In Proceedings 2016 Communications Policy and Research Forum (2016), University of Technology       Sydney (UTS) Australia, pp1-21. Accessed from http://eprints.qut.edu.au on     30.06.2013

Addo, P. (2016). Dynamics of mass media development in Nigeria. Enugu: Enugu:            RhyceKerex Publishers.

Flew, T. (2019). Online Media and User-Created Content: Case Studies in News Media    Reposting in the Australian Media Environment. In: Media after the Mass,    European Media Management Association Annual Conference, 13-14 February   2019, Paris, France. pp-4-5.

Freedman, D. (2010). The Political Economy of the “New” News Environment‟ in N.       Fenton (ed.) New Media, Old News: Journalism and Democracy in the Digital            Age, London: Sage, 35-50

Ibe, C. (2019). Party ideology, political campaign and the media in Nigeria’s          political struggle. In G.B. Okon and A. Udoudo (ed.), Political communication          and Nigerian democracy: A book of reading. Port Harcourt: Amethyst &    Colleagues Publishers

Lee-Wright, P.(2010).Culture Shock:New Media and organisational change in the BBC    in N. Fenton (ed.) New Media, Old News: Journalism and Democracy in the            Digital Age, London: Sage, pp. 71-86

Lister, M., Dovey, J., Giddings, S., Grant, I., & Kieran, K.(2019). New media-A critical   introduction. Oxon: Routledge.

Reeves, J. (2008) Between a rock and a hard place? Curriculum for excellence and the      quality initiative in Scottish schools. Scottish educational review, 40(2). Pp.6-16.          Issn 0141-9072

Singer,B. J. (2016) Online journalists: Foundation for research into their changing roles.    Journal of computer –mediated communication, 4 (1). doi 10 1111/j 1083-6101     1998.tb00088

Umeh, A. (2019). Effective media relations: Issues, strategies and dynamics (2nded.)           Lagos: Zooms Lens Publishers

Full text here